Markteing Consultancy Report part 3 Essay Example | Topics and Well Written Essays - 1500 words

Markteing Consultancy Report part 3 - Essay Exampleduction of iPhone, they changed the way people perceived ache call ups phones that exploit the benefits of what the Internet tidy sum offer with their easy to use web applications. The AppStores for iPhone products has created a new securities industry for software programmers, from office applications to modern day games and video softwares.In place for iPhone to increase its market surface and improve their profitability, this paper will focus on recommendations of marketing programmes that the company would need. The paper is centred on the Lauterborns 4Cs of marketing instead of the traditional McCarthys 4Ps. The traditional marketing programmes are concentrated on product, pricing, promotional and place strategies. With Lauterborns 4Cs, the marketing programmes will be motivated by consumers, costs, convenience and communication. entrust product. Apple must focus on consumer wants and needs. In todays highly connected wo rld, a company cannot sell whatever they can make any more. A successful company can only sell what a customer specifically wants to buy. Apple must need to lure apiece customer one by one and offer something in particular that each customer wants.wandering phones, nowadays, are seen as a fashion item rather than a functional device. Most of the electric current mobile phones in the market offer similar features and functionalities. Apple can improve their market dispense by making iPhone available in different range of colours and features. Each customer must have an option to customize the physical aesthetics of the phone in order to suit their event and mood. A customized mobile phone would give the customer a feeling of ownership and uniqueness. Several designs of phones front and back covers should be made available in market in order to lure them to customize their own iPhone.Also, it is recommended that the company would create a suite of Internet based operate that deli vers email, contacts and calendars that can be linked