A Literature Study About Greed And Status Psychology Essay

A Literature Study Ab by avarice And Status Psychology EssayThis literary productions study focuses on the subsume amidst greed and withdraw for place. After research, it can be cerebrate that need for power is a sexual congress concept. Since mountain b bely know lucky when they take over as much or a little much than the state in their surroundings. Therefore, seeing what otherwises have is one(a) of the most powerful put to works that stirs greater and greater requires. People whitethorn non just command what others have to a greater extentover much than others have.In set to provide the splice betwixt need for billet and greed, it was essential to find the sex act circumstanceors in greed. In this study it is presume that three facets contri excepte greed namely, egotism-interest, materialism and desire for nones. All these facets appear to have relative parts. For instance, competitors atomic subdue 18 individuals who argon principally focused on maximizing their witness outcome relative to others. Therefore they forever and a day prefer outcomes that argon outstanding to those in their surroundings. Materialism is delimitate as the immensity a consumer machine-accessible to concepti scarcely self-disciplines. However, it could as well as be a competitive striving to have more than others. Materia citeic individuals wherefore have a desire for others possessions, objects, experiences or persons and resent those who own the desired possessions. The desire for funds is also relative since pecuniary nourish is inherently invalu equal. People do not have a casing to sense what amount is desirable and what is undesirable. Therefore, people rely on external part (e.g. what others in their environment receive). Based on that in figure of speechation, people use to judge the merit of their own achievements, whereby it is possible to conclude that monetary experience follows the relative pattern people int erpret.Table of content1. The Seven virulent SinsThe Seven Deadly Sins have provided gossip, amusement and plots for nearly fifteen centuries (Solomon, 1999). The Seven Deadly Sins, also cognise as the capital Vices or Cardinal Sins, have unceasingly been popular. However, the dubious deadly have caused many speculations (Solomon, 1999 p.7 preface). Pope Gregory the original instituted the classic certification. His list of seven was confirmed and later modified by Saint Thomas of Aquinas. The list survived several(prenominal) centuries and now consists of the side by side(p) Seven Sins Wrath, Greed, Sloth, Pride, Lust, Envy and Gluttony (Solomon, 1999 p.2).1.1 Introduction of the topicA youthful study concluded that The Sins atomic number 18 still encountered in our daily lives, despite their existence for all this cadence (Frank, 2001). This because they are so deeply rooted in our gentlemans gentleman nature, that not scarce they are roughly completely unavoidable sa ve people can never seem to limit themselves (Frank, 2001). For example, pressing the short sleep notwithstandington once or twice in the morning before dragging oneself out of bottom? Or taking a long shower without consideration for your family members? These are only harmless examples, unless sins can also cause more substantial consequences. Lately, greed has been a central subject in the economical news. Amongst others parliamentarians, journalists and prominent business men have been presenting this sin as one of the main causes for the certain point of reference crunch (Bernasek, 2010 Trouw Economics Department, 2009 Staps, 2008). Furthermore, De Soysa (2002) even claims that greed is the primary motivating f professor behind genteel wars.The main question that intrigues me is why are people greedy? As ultimately humans and not these sins are responsible for causing credit crunches and wars. agree to Wenzel (1968), greed arises due to the nature of earth. He declared that the earth is cold and dry and therefore people who lack heat and humidity are exceedingly greedy. Furthermore, when we take a look at Wachtels theory (2003), greed is cognize as a form of self-deception. Here self-deception is a false consciousness in which what really matters is suppressed by a single-minded focus on material wealth (Wachtel, 2003). He also concluded that these days greed is verbalize as a form of self-interest (Wachtel, 2003). For further understanding, it is necessary to delimit the many concepts of greed. The following definition is therefore utilized by dint ofout this thesis greed is a selfish and excessive desire to acquire or possess more than one needs1.1.2 Problem statementDespite the particular that unwanted situations like credit crunches and wars re-appear, relatively little time is devoted to greed in faculty member research. Wachtels psychoanalytic research (2003) is one of the few clues within the subject. Though, his research is mainly focused on the link between greed, material wealth and money. However, greed is also viewed in other respects. For instance, Frank (1999) concluded that usual influence is another important dimension in the process of greed as well. Mutual influence means that our choices, purchases and senses are influenced by neighbors and family (Frank, 1999). In order to explain this concept, consider the perception of what looks right in clothing. Simply by living in the society, people seem to have an automatic sense well-nigh how wide a jacket should be. But when fashion changes over time, peoples perception changes as well (Frank, 1999). Wachtel (2003) do a similar comparison. He said that the resent towards the bigger boat is not reduced by increasing the average size of the vessels. For when all boats get larger, the average persons assets still feels like just a boat.So, apparently people continuously compare their possessions with others (Wachtel, 2003 Frank, 1999). This could be e mphasized with the findings of Duesenberry (1949). He concluded that a come to for precondition causes people to engage in imitating the consumption standard of those above them in the income hierarchy. But why is emplacement important for people? And what kind of effects does it have on greed? In hopes of finding, the both(prenominal)er definition is stated as followsWhat is the effect of -need for side- on greed?1.3 Research questionsIn order to final result the business definition three research questions have been formulatedWhat is greed?What is view?Will lieu influence greed?1.4 Conceptual modelAfter the problem definition and the research questions the following conceptual model has been delimitGreedNeed for StatusNeed for Status (now called status) = Ones jell in the world (De Botton, 2004).Greed = A selfish and excessive desire to acquire or possess more than one needs2.1.5 Academic relevanceThere have been several studies most The Seven Deadly Sins, but only a few about greed (Frank, 2001 Solomon, 1999 Wenzel, 1968 Wachtel, 2003). However, there are studies about related topics much(prenominal) as conspicuous consumption, money, materialism and self-interest (Arrow Dasgupta, 2009 De Botton, 2004 Khan, 2004 Krhmer, 2006 Frank, 1999 Rege, 2006 Richins, 1994 Rucker Galinsky, 2009 Veblen, 1899). In none of these studies, greed is linked to status. In my opinion status is a missing variable in the concept, which potentially could be the underlying source for people to keep buying material trues. This makes this thesis academicianally relevant due to the fact that it whitethorn contribute to the further understanding of greed and the impact it potentially has on consumer behavior.1.6 Managerial relevanceThis thesis attempts to contribute to the further understanding of greed. With this obtained knowledge, it is possible to counteract unwanted developments caused by greed, such as credit crunches or civil wars. It could also raise job a nd put this subject on the agenda, in order to be able to protect consumers in the future.1.7 Thesis favorable organizationIn chapter 1, the research topic is introduced and explained. The problem definition, conceptual model and research questions are defined as well. Chapter 2 and 3 cover on an individual basis the dependent variable, need for status, and the independent variable, greed. The stand chapter describes the certaintys, discussion and recommendations concerning this research. After apiece chapter, a short conclusion is deed overn for recapitulation and clarification.2. Need for StatusDistinction and status are amongst others the stronger motivations of human behavior (Truyts, 2010). The enormousness of distinction as a fundamental dynamic was underlined by Darwin (1871). He introduced sexual selection as a selection tool. He concluded that in order to spread the population, people not only need to survive in their natural and social environment but they also nee d to be a more pleasant partner than their alike(p) sex competitors (Truyts, 2010). This is also emphasized in more recent research, for example in sociology. Pierre Bourdieu (1979) pointed social distinction as well as status as a crucial dynamic of the social life.It is known, that in traditional and broadly speaking ancient societies, status was hard to acquire. But it was also hard to lose status (De Botton, 2004). For example, someone could not stop with macrocosm a lord, due to the fact that it is a title that has been given to someone. What mattered was the identity at the stage of birth, because in that time people did not care about ones achievement (De Botton, 2004). Currently, status rarely depends on someones identity. sort of it depends on someones performance (De Botton, 2004). But what is status precisely? match to De Botton (2004), status is known as ones position in the world. Hereby, the world refers to ones legal or professional standing within a group (e.g. married). Solely, this is a more narrow sense of status since in a broader sense it means ones value and importance in the eyes of the world (De Botton, 2004).2.1 Biological evidence for the importance of statusA range of medical and biological evidence testifies that status induces something real to happen in the human body and brain (Truyts, 2010). For example, dour et al. (1982) found in their study that test persons show a higher heart rate and family pressure when confronted with an experimenter who bears signs of a high status such as a name tag, suit or formal language (Truyts, 2010). But also evolution-based theories suggest that the desire to be perceived as wealthy, attractive and of high status may be built into our genes (Buss, 2005). So part of the desire for status is defined by our genes and this partly suggests that we enjoy status for the sake of status itself (Truyts, 2010). But is this the only reason why people seek status?2.2 Signaling statusAccording to Wrig ht (1994) people are always expression for achieving high status in society. But, how do people reach this coveted desire? De Botton (2004) stated that people could generate high status due to their importance, achievement and income. This is also emphasized in the study of Griskevicius, Tybur and train den Bergh (2010). They stated that high status could be achieved through every dominance or prestige (Griskevicius et al., 2010).Godoy and his colleagues (2006), concluded that nowadays, people spend time and resources in order to communicate their status to others (Godoy et al., 2006). Several researches have concluded the same thing. In relatively simple economies, people equate status using their resources on displaying their skills as providers of food (Gintis, Smith Bowles, 2001 Hagen Bryant, 2003 Hawkes Bliege Bird, 2002 Henrich Gil-White, 2001 Scaglion 1999 Sosis, 2003). This while in more industrialized economies, people associate status with earnings and they signal th eir potential through public displays of wealth and income (Godoy et al., 2006). This is also emphasized in several other researches. Because in order to communicate status, people rely on several strategies including producing or consuming goods and services (Bliege Bird Bird, 1997 Bliege Bird Smith, 2005 Blurton-Jones, 1984 Patton, 2005 Smith Bliege Bird, 2000 Wilson, 1998 Winterhalder, 1996). This is also emphasized in a recent radical of Heffetz (2004). He noted that, because people are members of social groups they make out satisfaction both from the direct act of individual consumption and from how others perceive their individual consumption (Godoy et al., 2006).2.3 Status and the othersDuesenberry (1949) stated that eventually everyone is looking for more status than other people in their environment. In order to test this theory, he used households as respondents. Afterwards, he concluded that households not only care about their own consumption level but also about t heir consumption level relative to others (Leibenstein, 1950). This because, according to De Botton (2004), Duesenberry (1949) and Leibenstein (1950), people only feel fortunate when they have as much or a slightly more than the people they deform up with, work alongside or have as a friend. For example, when all people are teensy-weensy they ordain not be troubled by the questions of size (De Botton, 2004). But if others are taller, people are eligible to feel dissatisfied (De Botton, 2004). It therefore can be concluded that people only envy members of their reference group (De Botton, 2004).Hereby, Wachtel (2003) concluded that seeing what others have is one of the most powerful influences that drives greater and greater desires. People may not just want what others have but more than others have. Or more for mores sake, regardless of any able need on their part (Wachtel, 2003 p.105). In academic research, this is referred to as relative position.2.4 Relative positionThe impor tance of relative position has a long history in economic theory. Veblen (1899) introduced the concept conspicuous consumption and conspicuous leisure. This emphasized the importance of actions designed to display ones relative position in society (Veblen, 1899). Galbraith (1958) stated that most consumer demands do not stern from innate needs, but are largely determined by society. More recently, Duesenberry (1949) used the idea of the demonstration effect to explain how a familys consumption is influenced by the purchases of its neighbors. However, the most comprehensive and recent exploration about relative standing, is written by Robert Frank (1985). He concluded that position externalities occur when a persons action alters an important frame of reference for others (Frank, 1991). Hereby, the so called positional treadmill refers to the process by which each person strives to gain advantage but since all are trying to get ahead, all remain in the same relative position (Frank, 1985).People care about their relative position in society for many reasons. For example a high standing in society can yield respect, admiration and power (Solnick Hemenway, 1998). Hereby, Solnick and Hemenway (1998) stated that feeling good in society is typically more affected by the relative positions than by coercive wealth. Therefore, envy is one of the reasons why individuals care about their relative status (Solnick Hemenway, 1998). For example, Bannerjee (1990) stated that it seems unquestionable that for some people, the pleasure they get out of a particular consumption will be less if they feel that everybody around them has more than they have. However, when they feel that they are on par with the rest of their group they feel advance (Bannerjee, 1990). Hereby Frank (1985) declared that someone whose close associates all earn $50.000 a year is promising to feel actively dissatisfied with his material standard of living if his own salary is only $40.000. Yet, the sam e person would feel good, if his closest associates would not earn $50.000 but $30.000 a year (Frank, 1985). This is also show in a number of literature studies, while using experiments called stated alternative research.2.5 Stated appreciation researchStated preference research puts respondents on a hypothetical spot and asks them to state their preference for the option they believe would maximize their own interests (Truyts, 2010). For example, Solnick and Hemenway (1998) asked their respondents to choose between two companies. A is the more relative company, in which the respondent is worse turned in despotic terms but better off than the others. B is the more absolute company where a respondent is better off in absolute terms, but worse off than others. Solnick and Hemenway (1998) made the following distinctionA Your yearly income is $50,000 others earn $25,000B Your yearly income is $100,000 others earn $200,000After the experiment, it could be concluded that 80% of the re spondents prefer the relative case A (Truyts, 2010). A similar experiment was attempted by Tversky and Griffin (1991). They let respondents choose between jobs at a magazine. Hereby one earns at magazine C, a salary of $35,000 and others $38,000. By magazine D one earns $33,000 and others $30,000. Tversky and Griffin report that 85% of the respondents prefer magazine C, but that in a reciprocal ohm experiment 64% believe to be happier at magazine D.2.6 ConclusionPart of our desire for status is defined by our genes. But there are also other reasons, why people want to achieve high status. These days, people are a part of a social group. They therefore derive satisfaction both from the individual consumption and from how others perceive their individual consumption. According to several studies, people only feel fortunate when they have as much or slightly more than the people they grow up with, work alongside or have as a friend. It therefore can be concluded that seeing what other s have, is one of the most powerful influences that stirs greater and greater desires. People may not just want what others have but more than others have. Or more for mores sake, regardless of any able need on their part.3. Greed3.1 Avarices ariseGreed is a vice, which exists for a long time (Childs, 2000). Formerly, it was known as avarice and it dates from the time of the ancient Egyptians. In 2400 B.C.E. they stated beware an act of avarice, it is a drab and incurable disease (Childs, 2000). Of course, today people do not believe this kind of warnings. However, the declaration from the ikon Wall Street (1987) is memorable. Its statement, greed is good, has become a mantra for amongst others the American lifestyle (Childs, 2000). These days, CEOs want more money and the kids want more electronic stuff. However, it is stated that greeds excess is not necessarily in the amount of money or goods acquired (Childs, 2000). Childs concluded that although, frequently such correlations may appear wealth is not always tally with greed and greed is not always correlated with wealth (Childs, 2000). According to Childs, the excess of greed is in its excessive self-concern and excessive self-enlargement. He also stated that there are three facets to human greed. First of all it is the excessive desire for goods and wealth. Secondly it is the inordinate desire for acquiring and hoarding money. And last but not least, it is closely related to greediness, which includes the desire for the possessions of others (Childs, 2000).3.1 Greed and its facetsAlthough greed exists ever since, little academic research has been done about the subject. Therefore it is necessary to stress that in academic literature, greed is mainly approached by looking at related facets. For example, Wachtel (2003) found a kinship between greed and desire for money. This while Childs (2000) found three related facets of human greed namely desire for goods/wealth, desire for money and greediness. Tho ugh, it is also stated that greeds excessiveness lies in its self-concern and self-enlargement (Childs, 2000) which is also retrievable in the definition of greed. According to several dictionaries, greed is a selfish and excessive desire to acquire or possess more than one needs3.Based on these theories, the facets desire for money, materialism (for desire for goods/wealth) and self-interest (for selfishness/self concern and self-enlargement) will be discussed in the upcoming chapters. Currently, it is assumed that these three facets altogether contribute greed (Wachtel, 2003 Childs, 2000).3.3 Chapter structureThis thesis mainly focuses on whether there is a relationship between greed and need for status. The literature study in chapter two already showed that status is relative concept. This implies that for reaching consistency in this thesis, it is necessary to look at the facets in a relative way. Therefore, a -status- paragraph is included in each chapter which provides the li nk with need for status.4. Self-interestOnce, Aristotle wrote the good man should be a lover of himself for he will both profit himself by doing noble acts and will turn a profit his fellows (Aristotle, 1987). This statement implies that only if someone loves himself, he can overhaul others. Striking is that time changes values, opinions and assumptions. Paul, Miller and Paul (1997) concluded that nowadays the concern for ones own interest is considered a nonmoral issue, while concerns for the interest of others are considered obvious. Since, people are trying to find a proper balance between the pursuit of ones own interest and the good of others (Paul et al., 1997). Moreover, wagon train Dijk, De Cremer and Handgraaf (2004) claimed that in situations of social interdependence, people vary explicitly in their expressions and acts. For example, some people seldom cooperate genuinely. They only help others when it serves their self-interest (Van Dijk, De Cremer, Handgraaf, 2004). But how come, that people are so reciprocally different in their behavior? According to research, this is due to a persons social value penchant.4.1 Social value orientationSocial value orientation is defined as the individual difference in the way people evaluate outcomes for themselves as irrelevant to others (Messick McClintock, 1968). A number of social values have been identified but unremarkably two opposing orientations are used. Namely the proself and prosocial orientation (e.g. Declerck Bogaert, 2008 Knight Dubro, 1984). In 1978, Kelley and Thibaut presented an analysis about social value orientation. They concluded that the difference between prosocial and proself is partially caused by social interactions (Kelley Thibaut, 1978). Another important difference between prosocials and proselfs is known as the triangle hypothesis. Hereby, Iedema and Poppe (1995) attempted to identify how these two groups scope the social world. Their hypothesis suggests that prosocials have a more heterogeneous scope on the social world and they assume that others can have either the same or different social value orientations (Iedema Poppe, 1995). In contrast, proselfs move to hold a more homogeneous scope on others. They believe that all people have the same social value orientation namely proself (Iedema Poppe, 1995). Therefore, the proselfs will make self-serving choices as they believe that the people in their environment will do the same (Iedema Poppe, 1995). Now we know that there are differences between the two orientations but what are the differences when it comes to the need for status?4.2 Prosocials and statusResearch showed that status can be achieved either through dominance (e.g. force) or prestige (Griskevicius et al., 2010 Henrich Gil-White, 2001). When talking about prosocials, we focus on status achieved through prestige. gist that status is gained through freely conferred appreciation (Henrich Gil-White, 2001). According to several theo ries, prosocials always tend to maximize outcomes for both themselves and others (e.g. Van Lange, Otten, Bruin Joireman, 1997). This is also evident in their behavior because prosocials always try to minimize differences between themselves and others (Van Lange et al.,1997). Griskevicius (2010) therefore concluded that prosocial behavior can have important functional consequences (Griskevicius, 2010). For instance, engaging in environmental conservation can build a prosocial reputation (Semmann, Krambeck Milinski, 2005 Wedekind Braithwaite, 2002). Having a reputation as a joint and helpful group member, can be extremely valuable for that such individuals are not only seen as more trustworthy (Barclay, 2004) but they are more desirable as friends and romantic partners (Cottrel, Neunenberg Li, 2007 Griskevicius et.al 2007 Iredale, Van Vught Dunbar, 2008 Miller, 2007 Stiff Van Vugt, 2008). But also, self sacrifice for the benefit of a group of strangers has been shown to increas e the individuals status in a group (Gurven, Allen-Arave, Hill Hurtado, 2000 Hardy Van Vugt, 2006 Milinski, Semmann Kranbeck, 2002). Thus, being prosocial is associated with status in a group and therefore, if individuals desire to have positions of power, prosocial behavior may be a viable strategy for attaining status (Griskevicius et al. 2010).4.3 Proselfs and statusIn contrast with prosocials, proselfs tend to only maximize outcomes for themselves (Van Lange, Otten, Bruin Joireman , 1997). In most theories, the proselfs are subdivided in two categories namely individualists and competitors (e.g. Van Lange et al., 1997). Individualists tend to maximize their own outcomes with little or no regard to others. They are only concentrated on their own goals and they do not respond well to the well-being of other people (Van Lange, Agnew, Harinck and Steemers, 1997). This appears because individualists are not interested in long-term benefits. Competitors also tend to only maximize outcomes for themselves. However, the difference with individualists is that competitors are ultimately seeking for relative advantage over others (Van Lange, Otten, et al., 1997).Therefore, they mostly exhibit low levels of sacrifice and they are most concerned with not being exploited by their partners (Van Lange, Agnew et al., 1997). Competitors are also not willing to engage in prosocial behavior (Kuhlman Marshello, 1975 Sattler Kerr, 1991).Not even if they could benefit themselves in the long haul. In fact, Van Lange, Liebrand, Messick and Wilke (1992) reported that competitors may refuse to accommodate their behavior to the concerted but punitive opponent because a tie cannot satisfy their real motive of outdoing the other (Van Lange et al., 1992). crimson when this strategy has proved hopeless, competitors may fail to score as many points for oneself as they could due to the fact that they only focus on limiting their partners (Van Lange et al., 1992). So, it is possible to conclude that competitors always prefer outcomes that are superior to those in their environment (Van Lange et al., 1992).4.3 ConclusionA number of social values have been identified, but usually two opposing orientations apply namely the proself and prosocial orientation. It may be concluded from the theory, that prosocials achieve status mostly through prestige. Their reputation can be extremely valuable because it has been shown to increase the individuals status in a group. However, it is possible to conclude that this group is not so vital for this research due to the fact that it does not fit the definition of greed. For the excess of greed lies in its excessive self-concern and self-enlargement. However, it is possible to conclude that proselfs are important for this research. These individuals are mostly focused on maximizing outcome for themselves whereas competitors fit the theory of status best. Competitors are mainly focused on maximizing their own outcome relative t o others. Therefore they always prefer outcomes that are superior to those in their environment.5. MaterialismThe message we receive today is that the pursuit and possession of material goods, income and wealth is the route to increase quality of life (Kashdan Breen, 2007). Even self-identity can be defined by possessions and consumption I am what I have and what I consume (Fromm, 1976).5.1 Possessions and the selfThe term materialism has several definitions. Belk (1985) defines materialism as the importance a consumer attached to worldly possessions while Bredemeier and toby jug (1960) refer to materialism as the worship of things. Additionally, materialistic people are characterized by their tendency to define their successes in life by the quantity and quality of their extrinsic possessions (Kashdan Breen, 2007). However, the assumption that people regard their possessions as part of themselves is not new (Belk, 1988). William James (1890), laid the foundation for the modern co nception of the self. His definition is stated as followsA mans self is the sum total of all that he can call his, not only his body and his psychic powers, but his clothes and his house, his wife and children, his ancestors and friends, his reputation and works, his lands, and yacht and bank-account. All these things give him the same emotions. If they wax and prosper, he feels triumphant if they dwindle and die away, he feels cast down,-not necessarily in the same degree for each thing, but in much the same way for all (p. 291-292).So, the self is not limited to objects but it also includes persons, places and group possessions (Belk, 1988).5.2 Materialism and psychological needsGuides have too insisted that focusing on attaining material possessions detracts from what is meaningful in life (Kasser, 2002). However, Kasser (2002) concluded that such advice is largely drowned out by todays messages, proclaiming that material pursuits and accumulation of things provides satisfaction (Kasser,2002). He concluded that these days, newspapers headlines exalt the lottery winner and get-rich-quick books mountain to the top of the best seller list (Kasser, 2002). But will the pursuit of money and possessions bring the good life? Well, for materialists it can. For instance, research found that materialists tend to value financial success significantly more than other life goals such as community (Kasser Ryan, 1993). It is also proven that there is a strong relationship between materialism and desired income (Richins Rudmin, 1994).The income that is necessary to satisfy the needs of a materialistic person is about 50 percent higher than for those low in materialism (Richins Rudmin, 1994).5.3 Materialism and its motivesFromm (1976) stated that materialistic persons execration possessions as the essence of their lives. However it is not just about purchasing products. Richins and Dawson (1992) found a deeper motivational motive to induce materialism. According to the m, materialistic people measure their own success by the number of possessions (Richins Dawson, 1992). For instance, Kashdan and Breen (2007) concluded that materialistic values were compulsively correlated with the meaning of life, relatedness to others, feelings of competence and gratitude. This corresponds with the results of Kasser (2002). He concluded that positive self-regard and self-acceptance is related to possessions, money, power and image to the world (Kasser, 2002). However, there is also a link between materialism and personal insecurity (Chang Arkin, 2002). For instance, it is shown that self-doubt is a significant predictor of materialistic orientations (Chang Arkin, 2002).5.4 Materialism and statusWe learned that materialistic people are characterized by their tendency to define their successes in life by the qu