Business Plan Essay Example | Topics and Well Written Essays - 1500 words - 1

Business Plan - Essay Example However there have been various gaps in the service standards of online shopping. This paper is about a business plan of Online China Shopping Mall. The first section deals with the business viability of the proposal. Marketing mix is explained in the next section where the product, pricing, place and promotional strategies will be discussed. Entrepreneur skills and leadership styles are the next section which is followed by the human resource strategies. The supply chain management is another important factor of the online retailing that is discussed in the last section followed by conclusion of the paper. There is a good scope within the retail segment for variety of goods and products. These include clothing, fashion and apparel marketing, grocery stores, pharmacy, electronics, fast food and many others. There are number of organization offering these services. These organizations are superstores like Wal-Mart or smaller neighborhood retail outlet. The strategies of these organizations are based on their target customer base, location and company. The average household wealth is higher in the metro areas. In the recent studies inner city areas have indicated a large consumer base and high concentration of wealth and buying power. These areas have low competition, lower operating cost, real estate prices and others which make these areas a good prospect for business. According to a study completed by ICIC and the Boston Consulting Group of the more than $85 billion in retail spending per year that inner cities represent (over 7% of all U.S. retail spending), $21 billion of this demand is going unmet. 1 According to Kalakotas and Robinson (1999) this Internet-based technology, allow the online application to integrate several business functions such as accounting, banking, finance, management and administrative control, supply chain management, selling chain management, data collection system, marketing, and also fund transfer. . E-commerce has become